沈陽芝加哥國際英語

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【講課要點(diǎn)】講商家如何選擇市場(chǎng)和如何利用媒體做廣告。

1)通過電視或雜志做廣告來贏得大眾市常

2)通過銷售人員推銷專門的產(chǎn)品來做小規(guī)模市常

Sampleanswer:

Thelecturetellsusabouttwowaysofmarketingpaniesusetopromotetheirproducts.Oneisconsumermarketing;theotherisindustrialmarketing.Thentheprofessorgoesontoexplainthatbygivingtwoexamples.Ifapanywantstosellproductswhichcanbeusedby~;eneralpublic,theyusemassmedialikeTVormagazinetoadvertiseandleteverybodyseetheadvertisement.That'sconsumer

marketing.Ifapanywantstosellspecialproductsonlyforbusinessorservice,suchasofficefurniture,theycanusesmallscalemarketing,likesalesperson.That'sanexampleofindustrialmarketing..

Industrialmarketingisthemarketingofgoodsandservicesfromonebusinesstoanother.IndustrialgoodsarethosewhichareusedinIndustryforproducingaDi~ferentendproductfromoneormorerawmaterials.Thewordindustriaimeansmachineryrunbypowertoproducegoodsandservices.Butindustrialmarketingisnotconfinedtothesetypesofbusinessactivities.Broadly,marketingcouldbesplitintoconsumermarketing(B2CBusinesstoConsumer)andindustrialmarketing(B2BBusinesstoBusiness).

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